The effect of media advertising on brand consideration and choice

Keyphrases

• Media Effects 100%
• Brand Choice 100%
• Brand Consideration 100%
• Media Advertising 100%
• Advertising Effects 66%
• Product Category 33%
• Model Specification 33%
• Error Variance 33%
• Model Errors 33%
• Media Exposure 33%
• Scanner Panel Data 33%
• Utility Model 33%
• Media Buying 33%
• Consideration Set Formation 33%

Social Sciences

• Advertising Effect 100%
• Advertising Media 100%
• Variance 50%
• Panel Data 50%
• Household 50%

Economics, Econometrics and Finance

• Advertising Effects 100%
• Advertising Media 100%
• Panel Study 50%