TY - GEN
T1 - An Eye-Tracking Study on the Effects of Using Highlighted Multi-attribute Tables
T2 - 14th International Conference on the Theory and Application of Diagrams, DIAGRAMS 2024
AU - Morii, Masahiro
AU - Ideno, Takashi
AU - Tamari, Yuki
AU - Takemura, Kazuhisa
AU - Okada, Mitsuhiro
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
PY - 2024
Y1 - 2024
N2 - Our previous research, aimed at improving the design of multi-attribute tables (such as product catalogs), found that black-and-white graphics aided decision-making more than numerical or textual formats (Ideno et al., Diagrams 2020). We extended these findings by examining how combining graphic and numerical presentation (highlighting the cells with superior values) influences decision-making. Twenty-one participants chose the most desirable digital cameras from five alternatives. Results showed faster decision-making with highlighted cells compared to non-highlighted ones. A two-stage decision strategy emerged, with more attribute-based gaze shifts initially and equal vertical and horizontal shifts later. We discussed the implications and prospects of highlighted multi-attribute tables.
AB - Our previous research, aimed at improving the design of multi-attribute tables (such as product catalogs), found that black-and-white graphics aided decision-making more than numerical or textual formats (Ideno et al., Diagrams 2020). We extended these findings by examining how combining graphic and numerical presentation (highlighting the cells with superior values) influences decision-making. Twenty-one participants chose the most desirable digital cameras from five alternatives. Results showed faster decision-making with highlighted cells compared to non-highlighted ones. A two-stage decision strategy emerged, with more attribute-based gaze shifts initially and equal vertical and horizontal shifts later. We discussed the implications and prospects of highlighted multi-attribute tables.
KW - Decision-making
KW - Eye-movements
KW - Highlighted multi-attribute table
UR - http://www.scopus.com/inward/record.url?scp=85204552868&partnerID=8YFLogxK
U2 - 10.1007/978-3-031-71291-3_40
DO - 10.1007/978-3-031-71291-3_40
M3 - Conference contribution
AN - SCOPUS:85204552868
SN - 9783031712906
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 467
EP - 471
BT - Diagrammatic Representation and Inference - 14th International Conference, Diagrams 2024, Proceedings
A2 - Lemanski, Jens
A2 - Bhattacharjee, Reetu
A2 - Johansen, Mikkel Willum
A2 - Manalo, Emmanuel
A2 - Viana, Petrucio
A2 - Burns, Richard
PB - Springer Science and Business Media Deutschland GmbH
Y2 - 27 September 2024 through 1 October 2024
ER -