年別の研究成果
年別の研究成果
検索結果
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2017
The Japanese Sport Industry
Matsuoka, H. & Arai, A., 1 1月 2017, Sport Business in Leading Economies. Emerald Group Publishing Ltd., p. 205-238 34 p.研究成果: Chapter › 査読
4 被引用数 (Scopus) -
2015
Achieving Loyalty in Athlete Branding: Examining the Relationship between Athlete Brand Image and Consumer Loyalty
Arai, A. & Chang, Y., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 361-364 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).研究成果: Chapter › 査読
7 被引用数 (Scopus) -
Examining the Visual Map of Athlete Endorsement Effectiveness: A Case Of 2010 FIFA World Cup
Chang, Y. & Arai, A., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 19 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).研究成果: Chapter › 査読