新井 彬子

Keyphrases

1. Athlete Brand 100%
2. Brand Image 100%
3. Athlete Endorsement 55%
4. Endorser 37%
5. Image Scale 33%
6. Scale Development 33%
7. Learning Perspective 33%
8. Associative Learning 33%
9. Global Market 33%
10. Scale Model 33%
11. Scandal 33%
12. Visual Map 22%
13. Endorsed Brand 22%
14. Athletic Performance 20%
15. Celebrity Endorsement 18%
16. Endorsement Effectiveness 16%
17. Brand Fans 16%
18. Self-brand Connection 16%
19. Medical Students 16%
20. 2010 FIFA World Cup 16%
21. Perceived Trust 16%
22. Athletics Programmes 16%
23. Marketable Lifestyle 16%
24. Attractive Appearance 16%
25. Field Images 16%
26. Loyalty 16%
27. Athlete Branding 16%
28. Consumer Loyalty 16%
29. Sporting Events 16%
30. Event Effect 16%
31. Clinical Thinking 16%
32. Giveaway 16%
33. Product Brand 12%
34. Sports Teams 12%
35. Conceptual Model 12%
36. College Athletics 11%
37. Trusting Intentions 11%
38. Image Perception 11%
39. Consumer Attitudes 11%
40. Consumer Evaluation 11%
41. Brand Response 11%
42. Perceived Appropriateness 11%
43. Response Strategies 11%
44. Problem-based Learning 10%
45. Male Students 10%
46. Three-dimensional (3D) 9%
47. Image Matching 9%
48. Promotional Tools 9%
49. Confirmatory Factor Analysis 9%
50. Partial Least Squares Structural Equation Modeling (PLS-SEM) 8%