Low-Risk Innovative Ideas with High Self-Confidence: Innovation Process Characteristics in ASEAN Countries

Nanami Furue, Yuhanis Ab Aziz, Koichiro Mori, Ancella Anitawati Hermawan, Nuttapol Assarut, Wataru Uehara, Yuichi Washida

Research output: Contribution to journalArticlepeer-review

Abstract

To understand the characteristics of ASEAN countries that are conducive to unique innovation, a series of idea generation and selection experiments were conducted in three emerging countries, Malaysia, Indonesia, and Thailand, which were compared with one developed country, Japan. The experiments consisted of one-day-workshops held in each of the four countries. Two significant differences were found between emerging and developed countries. First, participants from the ASEAN countries proposed ideas that entailed a lower investment risk than did the Japanese participants. Secondly, the ASEAN participants were more confident in their idea selection than the Japanese participants were. The results suggested new possibilities for the development of strategies encouraging collaboration between emerging and developed countries in innovation management.

Original languageEnglish
Article number2050012
JournalInternational Journal of Innovation and Technology Management
Volume17
Issue number2
DOIs
Publication statusPublished - 1 Apr 2020

Keywords

  • ASEAN countries
  • Innovation process
  • idea generation
  • idea selection

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