Embedding Marketing Environment with Customer Heterogeneity for Store-Level Scanner Data

Keyphrases

• Scanned Data 100%
• Customer Heterogeneity 100%
• Marketing Environment 100%
• Simulation Study 33%
• Embedding Method 33%
• Customer Type 33%
• Hierarchical Model 33%
• Interest-based 33%
• Marketing Strategy 33%
• Market Variables 33%
• Customer Demographics 33%
• Environmental Heterogeneity 33%
• Product Embedding 33%
• Forecasting Precision 33%
• Personalized Marketing 33%
• Marketing Models 33%

Economics, Econometrics and Finance

• Marketing 100%
• Marketing Management 14%

Social Sciences

• Marketing Strategy 100%