The purpose of this study is to clarify heat transfer characteristics for the high cooling performance with multiple jet impingement. In the present study, the influence of the interaction among adjacent impinging jets on heat transfer of target surface is experimentally investigated. The study is focused on the effect of jet injection shape on the heat transfer. 3×3 square array of cross-shaped circular jet is tested. Injection distances L are 2 and 4 jet hole diameters, and jet-to-jet spacing S are 4, 6 and 8 jet hole diameters. Experiments are conducted for a constant Reynolds number Re=4,680 based on the jet hole diameter. Steady state thermochromic liquid crystal technique is employed to measure local and area averaged Nusselt numbers. The flow field is visualized by smoke-wire and oil flow techniques. It is found that the cross-shaped circular jet array improves heat transfer at the intermediate area enclosed by four impinging jets compared to that of circular jet array at the narrow injection distance. In the case of cross-shaped circular jet array, the wall jet produces a stronger turbulence than that of circular jet, which makes the heat transfer push up toward the apex of square detachment line at injection distance L/D=2 and jet-to-jet spacing S/D=6 and 8.