Customer choice-behavior modeling applied to kansei engineering

Akiya Inoue, Takeshi Kurosawa, Motoi Iwashita, Ken Nishimatsu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)

Abstract

We introduced the customer choice-behavior modeling for telecommunications services and showed the case study of the developed mobile-carrier choice model. We proposed a new customer choice-behavior model to be applied to kansei engineering. This modeling is an effective way to decide the specifications of products including kansei factors. In the survey for the modeling, a customer evaluates only the product totally without evaluation for the factors. The satisfaction probability for the product can be obtained in the modeling of which the choice set is defined by satisfaction or not. It is shown that it is easy to understand the relation between the satisfaction level and the product attributes to design them.

Original languageEnglish
Title of host publicationProceedings - 2011 International Conference on Biometrics and Kansei Engineering, ICBAKE 2011
Pages204-209
Number of pages6
DOIs
Publication statusPublished - 18 Oct 2011
Event2011 International Conference on Biometrics and Kansei Engineering, ICBAKE 2011 - Takamatsu, Japan
Duration: 19 Sep 201122 Sep 2011

Publication series

NameProceedings - 2011 International Conference on Biometrics and Kansei Engineering, ICBAKE 2011

Conference

Conference2011 International Conference on Biometrics and Kansei Engineering, ICBAKE 2011
CountryJapan
CityTakamatsu
Period19/09/1122/09/11

Keywords

  • customer choice-behavior modeling
  • discrete choice analysis
  • kansei engineering
  • mobile-carrier choice model

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  • Cite this

    Inoue, A., Kurosawa, T., Iwashita, M., & Nishimatsu, K. (2011). Customer choice-behavior modeling applied to kansei engineering. In Proceedings - 2011 International Conference on Biometrics and Kansei Engineering, ICBAKE 2011 (pp. 204-209). [6031279] (Proceedings - 2011 International Conference on Biometrics and Kansei Engineering, ICBAKE 2011). https://doi.org/10.1109/ICBAKE.2011.16