TY - GEN
T1 - Analysis of Customer Characteristics of Mobile Carrier Plans in Japan
AU - Nagai, Ayano
AU - Asahi, Yumi
N1 - Publisher Copyright:
© 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2022
Y1 - 2022
N2 - Japanese mobile carriers offer very similar plans and prices, and it is not clear in which respects they are differentiating themselves and gaining a competitive advantage. The purpose of this study is to clarify who is interested in which carrier from two perspectives: personal attributes and values, and to find out the points of agreement and difference between the targets set by the communication service companies and the people who intend to use them. With regard to personal attributes, we were not able to find any differences among the carriers. However, from a value perspective, we were able to identify which people were most interested in each carrier. In order to further clarify the differences between the careers, it is necessary to conduct analysis that takes into account factors that may influence intention to use, such as the frequency and duration of Web use and the content of TV commercials.
AB - Japanese mobile carriers offer very similar plans and prices, and it is not clear in which respects they are differentiating themselves and gaining a competitive advantage. The purpose of this study is to clarify who is interested in which carrier from two perspectives: personal attributes and values, and to find out the points of agreement and difference between the targets set by the communication service companies and the people who intend to use them. With regard to personal attributes, we were not able to find any differences among the carriers. However, from a value perspective, we were able to identify which people were most interested in each carrier. In order to further clarify the differences between the careers, it is necessary to conduct analysis that takes into account factors that may influence intention to use, such as the frequency and duration of Web use and the content of TV commercials.
KW - Customer feature analysis
KW - Mobile carrier
KW - TV commercial
UR - http://www.scopus.com/inward/record.url?scp=85133209063&partnerID=8YFLogxK
U2 - 10.1007/978-3-031-06509-5_24
DO - 10.1007/978-3-031-06509-5_24
M3 - Conference contribution
AN - SCOPUS:85133209063
SN - 9783031065088
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 343
EP - 351
BT - Human Interface and the Management of Information
A2 - Yamamoto, Sakae
A2 - Mori, Hirohiko
PB - Springer Science and Business Media Deutschland GmbH
T2 - Thematic area Human Interface and the Management of Information, HIMI 2022 Part of the 24th HCI International Conference, HCII 2022
Y2 - 26 June 2022 through 1 July 2022
ER -