Analysis of Customer Characteristics of Mobile Carrier Plans in Japan

Ayano Nagai, Yumi Asahi

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Japanese mobile carriers offer very similar plans and prices, and it is not clear in which respects they are differentiating themselves and gaining a competitive advantage. The purpose of this study is to clarify who is interested in which carrier from two perspectives: personal attributes and values, and to find out the points of agreement and difference between the targets set by the communication service companies and the people who intend to use them. With regard to personal attributes, we were not able to find any differences among the carriers. However, from a value perspective, we were able to identify which people were most interested in each carrier. In order to further clarify the differences between the careers, it is necessary to conduct analysis that takes into account factors that may influence intention to use, such as the frequency and duration of Web use and the content of TV commercials.

Original languageEnglish
Title of host publicationHuman Interface and the Management of Information
Subtitle of host publicationApplications in Complex Technological Environments - Thematic Area, HIMI 2022, Held as Part of the 24th HCI International Conference, HCII 2022, Proceedings
EditorsSakae Yamamoto, Hirohiko Mori
PublisherSpringer Science and Business Media Deutschland GmbH
Pages343-351
Number of pages9
ISBN (Print)9783031065088
DOIs
Publication statusPublished - 2022
EventThematic area Human Interface and the Management of Information, HIMI 2022 Part of the 24th HCI International Conference, HCII 2022 - Virtual, Online
Duration: 26 Jun 20221 Jul 2022

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume13306 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

ConferenceThematic area Human Interface and the Management of Information, HIMI 2022 Part of the 24th HCI International Conference, HCII 2022
CityVirtual, Online
Period26/06/221/07/22

Keywords

  • Customer feature analysis
  • Mobile carrier
  • TV commercial

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