• 115 Citations
  • 3 h-Index
20132020

Research output per year

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Personal profile

Fingerprint Dive into the research topics where Akiko Arai is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

  • 115 Citations
  • 3 h-Index
  • 7 Article

The impact of perceived trustworthiness on trust and commitment: a case of boosters in a university athletic programme

Ko, Y. J., Kim, Y. K., Kim, T., Arai, A., Rhee, Y. C. & Park, C., 1 Feb 2020, In : Sport in Society. 23, 2, p. 180-203 24 p.

Research output: Contribution to journalArticle

  • The role of self-brand connection on the relationship between athlete brand image and fan outcomes

    Kunkel, T., Biscaia, R., Arai, A. & Agyemang, K., 1 Jan 2020, In : Journal of Sport Management. 34, 3, p. 201-216 16 p.

    Research output: Contribution to journalArticle

  • 2 Citations (Scopus)

    When Should a Brand Cut Ties With a Scandalized Endorser?

    Sato, S., Arai, A., Tsuji, Y. & Kay, M., 1 Apr 2020, In : Communication and Sport. 8, 2, p. 215-235 21 p.

    Research output: Contribution to journalArticle

  • Branding athletes: Exploration and conceptualization of athlete brand image

    Arai, A., Ko, Y. J. & Ross, S., May 2014, In : Sport Management Review. 17, 2, p. 97-106 10 p.

    Research output: Contribution to journalArticle

  • 60 Citations (Scopus)

    Strategic match of athlete endorsement in global markets: an associative learning perspective

    Chang, Y., Jae Ko, Y., Tasci, A., Arai, A. & Kim, T., 1 Apr 2014, In : International Journal of Sports Marketing and Sponsorship. 15, 4, p. 40-58 19 p.

    Research output: Contribution to journalArticle

  • 7 Citations (Scopus)