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Personal profile

Fingerprint Dive into the research topics where Akiko Arai is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
scandal Social Sciences
model test Earth & Environmental Sciences
trustworthiness Social Sciences
lifestyle Earth & Environmental Sciences
medical student Social Sciences
content analysis Social Sciences
university Social Sciences
commitment Social Sciences

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Research Output 2013 2019

  • 87 Citations
  • 3 h-Index
  • 6 Article

The impact of perceived trustworthiness on trust and commitment: a case of boosters in a university athletic programme

Ko, Y. J., Kim, Y. K., Kim, T., Arai, A., Rhee, Y. C. & Park, C., 1 Jan 2019, (Accepted/In press) In : Sport in Society.

Research output: Contribution to journalArticle

trustworthiness
commitment
university
factor analysis
donation

When Should a Brand Cut Ties With a Scandalized Endorser?

Sato, S., Arai, A., Tsuji, Y. & Kay, M., 1 Jan 2019, In : Communication and Sport.

Research output: Contribution to journalArticle

scandal
Experiments
Turk
VIP
athlete
46 Citations (Scopus)

Branding athletes: Exploration and conceptualization of athlete brand image

Arai, A., Ko, Y. J. & Ross, S., 1 Jan 2014, In : Sport Management Review. 17, 2, p. 97-106 10 p.

Research output: Contribution to journalArticle

conceptual framework
lifestyle
sport
Conceptualization
Branding
6 Citations (Scopus)

Strategic match of athlete endorsement in global markets: an associative learning perspective

Chang, Y., Jae Ko, Y., Tasci, A., Arai, A. & Kim, T., 1 Apr 2014, In : International Journal of Sports Marketing and Sponsorship. 15, 4, p. 40-58 19 p.

Research output: Contribution to journalArticle

Endorsements
Global market
Korea
Consumer response
Marketers
34 Citations (Scopus)

Athlete brand image: Scale development and model test

Arai, A., Ko, Y. J. & Kaplanidou, K., 1 Sep 2013, In : European Sport Management Quarterly. 13, 4, p. 383-403 21 p.

Research output: Contribution to journalArticle

model test
lifestyle
equity
Brand image
Scale development